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I analyzed 3.25 billion site visits to find out where different industries get their traffic. • Want more clients? You need to use the Ben Franklin effect

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I analyzed 3.25 billion site visits to find out where different industries get their traffic. r/Entrepreneur • u/kjb123etc share

I just finished a two-month project analyzing 3.25 billion website visits to find out:

  • What are the main traffic sources for the top sites across 12 different industries?
  • How much do different industries rely on Google and Facebook?
  • Which social media networks send the most traffic to each industry?
  • And what are the largest traffic drivers overall (on average, regardless of...
Want more clients? You need to use the Ben Franklin effect r/Entrepreneur • u/BenJackGill share

When Benjamin Franklin was running for his second term as a clerk in the Pennsylvania legislature one of his colleagues gave a big speech criticizing him.

Here's one quick way to close more clients r/Entrepreneur • u/BenJackGill share

It's sunny outside so you decide to take a walk in the park. Half way through the walk you see a freshly painted green park bench with a sign, "Wet paint.

I actually used this when I was selling stuff as a part time job in school. It really works. Took some time to learn how to word it properly but it did increase my sales.

u/JradGrove
To those looking for a Tech co founder... r/startups • u/JoshRozin share

I am just about to release my app, one that has been stuck in my head for about a year. One year later, I can now see it before me.

Top Salespeople, if you had to go back in time and train your younger self to be as good a you are now, how would you do it? r/sales • u/VisionAerial310 share

Starting with zero knowledge of sales. You have 10 days to do it. You are allowed to make them dedicate up to 16 hours of their day to making it to happen.

I would teach myself slowdown and listen to what the other person is really saying.

I would also teach myself rapport.

Seems like the more I listen, the more rapport I develop.

u/ChiefHarrison
How do you estimate the "market size" for your industry? r/startups • u/fibonacciseries share

I'm currently applying for some incubator programs and they all ask how big the market is. I tried Googling it, but the variance between all the different sources is quite large, so I'm not sure who to believe.

There's a difference between market size and TAM (total addressable market) that's worth thinking through.

Let's say you provide SaaS software to the Field Servicing industry (companies with fleets of workers that go around and repair stuff). This represents about $20B in annual revenue in Australia (a number sourced from an industry lobby / advocacy group).

You want this number to be very big. You'll see why as we go a few more layers down: the numbers get smaller quickly, and you don't want to try and build a VC-size company in a small market.

So if all the companies in Field Servicing generate $20B in revenue, what might they spend on our SaaS platform? It's unlikely they'll spend more than eg 2% of their total revenue on their software platform (you can play with different numbers here but it's unusual to see it much higher in the SaaS space).

That makes our TAM: $400M. Not bad right? Well ...

Companies that really nail the product and execution can expect to take out 5-10% of their addressable market (there's not many stories of companies that take our bigger majorities, though it's certainly possible).

So if we say we expect to be able to capture 10% of the market then our near-best-case potential revenue is \~$40M. This is fine, but it's not great: you'll need to look at international growth as part of doing a major funding round.

This is a handy number to sanity check against when you're modelling out your growth. If you model blows way past this, then you need to go back and check your assumptions.

u/aidanlister
How do you find/hire a marketing person who's startup oriented and would be the 1 and only marketing person on the team? r/startups • u/Zao1 share

We're looking to make our first marketing hire and are having a really hard time finding someone who has the skills and mindset that fits a startup stage company.

First thought: offer more money. If you're looking for a self starting jack of all trades that can both plan and execute and you're offering $60k, good luck finding the right fit.

Second thought: if you're offering a reasonable salary, look at places where these types of people hang out. Angel.co and weworkremotely are both likely good places.

u/illbzo1
U.S. Deficit Tops $1 Trillion in First 11 Months of Fiscal Year, Treasury Says r/investing • u/beck2048 share

https://www.wsj.com/articles/u-s-deficit-tops-1-trillion-in-first-11-months-of-fiscal-year-treasury-says-11568311201?mod=mhp

The U.S.

London Stock Exchange rejects Hong Kong bourse’s £32bn takeover bid r/investing • u/CowboyJimador share

https://www.ft.com/content/ae252310-d619-11e9-a0bd-ab8ec6435630

Article text:

The London Stock Exchange Group has strongly rejected the unsolicited £32bn takeover approach from Hong Kong Exchanges and Clearing, questioning whether its Asian rival can sustain its position as a “strategic gateway” to China in the long term.


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